Sunday, December 12, 2004

E-Marketing 2005: What’s Next

Online Shopping on the Rise

DM News: Survey: 84% Will Buy a Holiday Gift Online
Nielsen, in a study done for eBay, reported that five out of six Americans will buy a holiday gift online, up ten percent from last year but more shoppers said they would spend less this year than those who said they would spend more. 27 percent said they would spend less, while only 17 said they would spend more than last year.
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=31134

More on what’s to come:
MarketingVox points out that holiday shopping is on the rise
http://www.marketingvox.com/archives/categories/signs_of_whats_to_come/

Search Gets Local

Want to be included in the “Near Me” button results in MSN Search? Make sure you include your physical address. MSN Search looks for geographic address information within the code of your site. MSN advises that this should be added to the footer of the page you want included. Details at http://blogs.msdn.com/msnsearch/archive/2004/11/12/256805.aspx

A new company is targeting local businesses on a pay per click basis. ReachLocal works with online publishers including Google, Yahoo, Internet Yellow Pages (SuperPages.com) & advertising networks, such as Advertising.com.
http://www.reachlocal.com/register/login.php

Search Engine Optimization

FindHound.com is a new Directory offering a free submit option with no reciprocal link required.
www.findhound.com

Other directories worth looking at are discussed in the High Rankings forum at http://www.highrankings.com/forum/index.php?showtopic=1102\:

A new site, Directory Pages lists many general and business directories with submission information: http://www.directory-pages.com/

Online Public Relations

Many search engine experts are using journalism to increase search engine positions via news releases and web content feeds using RSS and Atom. Yahoo, Google and other search engines seem to crave information and are quick to scan distributed news releases, feeds and blogs.

Best Blog Directory And RSS Submission Sites
http://www.masternewmedia.org/rss/top55/

Discussion on best news release services to use for for search engine marketing results
http://www.highrankings.com/forum/index.php?showtopic=5482&hl=

BL Ochman’s What’s Next Blog offers much information on the powerful blogging trend. Blog is now the most searched term online.
http://www.whatsnextblog.com/

Not Members Only – Business Wire

Business Wire announced that it is eliminating its $120 membership fee effective January 1, 2005. According to President Cathy Baron Tamraz, Business Wire also will reduce rates on premier multimedia services and include free monitoring reports on an expanded range of circuits.
http://www.businesswire.com

PRWeb Rolls Out PR Web Direct

PRWeb has rolled out PR Web Direct, the service bureau for the PR Web™ newswire. PR Web said the new service maximizes online distribution by incorporating PR Web staff experience and expertise in submitting, scheduling and optimizing distribution. Added services include same day distribution, a simplified insertion process handled by PR Web professionals and enhanced priority placement on PR Web and eMediawire.
http:///www.prwebdirect.com

Increasing Conversion

The SEO Book offers evidence matching landing page content to advertising message increases conversion rates:
http://www.seobook.com/archives/000295.shtml

New Kinds of Media Convergence

Chilean Newspaper Bases Content on Web Interactions

USA Today reports that a Chilean newspaper bases content for its print edition on visitor interactions on its web site. The entire newsroom sees information on what visitors are reading on the web site as a basis for story selection, layout and follow-up.
http://www.usatoday.com/tech/news/techinnovations/2004-12-01-chile-news_x.htm?csp=34

In San Francisco’s TribeTV –Is The First Internet-Edited TV Show?

SliliconBeat.com reports that Tribe.net has launched TribeTV, which focuses on San Francisco musicians that have been highly rated by Tribe online users. "We may be the only truly Internet-edited TV show,'' said Tribe’s Wade Lagrone. "We look at how many votes a band got, and we go straight from the votes.' The low-budget program is seen on cable access TV in San Francisco (Comcast channel 29) or on the web.
http://www.siliconbeat.com/entries/2004/12/09/tribetv.html

Pay for Performance Marketing

Pay Per Call: The Next Big Thing?

Dean Phillips examines the possibility that Pay Per Call is “The Next Big Thing” in an article published in WebProNews.com He reports that FindWhat’s new Pay Per Call system technology was actually introduced in April by Ingenio, which develops technology for delivering online ads. Ingenio, which expects 2004 revenue of $65 million to $70 million, received a patent for the technology that enables pay-per-call using call- switching software and hardware that track and route 1-800 calls made by consumers to advertisers. FindWhat Spokeswoman Karen Yagnesak says FindWhat is starting the technology to distribute pay-per-call ads on hundreds of search engine and portals, including Terra Lycos and Verizon SuperPages.com. FindWhat expects that the minimum price will be about $2 per call.
http://www.webpronews.com/enterprise/marketing/wpn-16-20041104Pay

Citysearch Launches “Pay Per Call” Program

Citysearch, a local search service, has rolled out a service that allows local merchants to track business leads through the number of phone calls they receive. Merchants are charged a fee per call and when an advertising cap is reached the toll free number (which appears throughout the site) is removed and replaced with the local, non-metered number (which only appears on the merchant’s information page). The new service is offered through Citysearch’s partnership with CIRXIT, LLC, a new company whose platform for web-telephony integration is leading pay for performance telephony initiatives.
http://www.searchenginejournal.com/index.php?p=1117


The DotCentrex Blog is sponsored by the Web Site Marketing Group

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