Pew Study Points to Rise in Local Search

Michael Bazeley of the The Mercury News reports that, according to a report by the Pew Internet and American Life Project and comScore Media Metrix, local search is on the rise:

"In August, Internet users conducted 448 million local searches. Google Web sites captured about 44 percent of those, while Yahoo sites took in about 28 percent. However, Yahoo had the top yellow pages site, followed by Verizon and Google.

Internet companies are furiously trying to build sites that can meet the demand for local information and tap into what many see as a potentially lucrative local advertising market.

``I think there's more technology being deployed dedicated to helping people make local searches,'' said James Lamberti, vice president at comScore."

Read the full Mercury News article