MSN's New Paid Search
Microsoft Unveiled some plans for its paid search product this week. Microsoft has sold some sponsored links within its network for some time - keywords on MSN for for more than $75k but with a low CPC, for example. This weeks news signals a more significant move into paid search...bad news for Yahoo Search which has a contract through June 2006 to provide paid listings for MSN.
In great coverage of the announcement, The SeattleTimes reported:
"Companies could buy ads that, for instance, appear when 25- to 30-year-old men in Seattle making $50,000 to $100,000 a year search for Mustang convertible on the MSN Web page. AdCenter uses information from customers who registered for services such as Hotmail or who tailored the MSN home page to their interests. It supplements that with data purchased from the Experian credit bureau. A version of Microsoft's AdCenter platform is being tested in Singapore and France."
posted by DotCentrex @ 9:07 AM
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