Eyetracking Research Argues for Higher PPC Bids

Recent Eyetools' analysis of Google pages, as reported by Brian Livingston, editor of WindowsSecrets.com, indicates:

• Top sponsored links. Sponsored links at the top of the page, and above the first editorial listing, were seen by 80% to 100% of the visitors tested.

• Right-hand sponsored links in the first three positions in the right column were viewed by only 50%, 40%, and 30% of visitors, Eyetools says. The fourth ad was seen by only 20%, and the remaining four ads were noticed by just 10% of visitors.