The Internet Passes Television Reports MediaPost

Today MediaPost.com reported yet another metric that further documents the meteoric rise of the internet – more eyeballs now look online than on television:

“The internet has already surpassed television based on one significant statistic - the number of gross advertising impressions served. And if online publishers can figure out how to properly measure the worth of those impressions, they ultimately will overtake television in an even more important statistic: share of marketers' advertising budgets. That was the conclusion of Gian Fulgoni, executive chairman and co-founder of comScore, during a keynote here at the opening of the OMMA conference Monday.”

According to the MediaPost article, comScore analysis indicates that the Internet now delivers "50% more" gross rating points than television.

Anyone interested in the growth of online advertising should read the full article by reported Joe Mandese, but it may also be useful to put this development in context:

According to a Morgan Stanley report:

• Radio took 37 years to reach $1 billion in sales
• TV took 10 years to reach $1 billion in sales
• The Internet took just 3 years to reach $1 billion in sales.
  

The first television ad was broadcast 67 years ago on July 1, 1941 and showed a static image with a clock and the slogan “America Runs On Bulova Time”






The first web banner ad ran 14 years ago, when AT&T’s ad in Hotwired.com published, on October 25 1994.








Pay Per Click Advertising started just a decade ago, when IdeaLab’s Goto.com invented paid search marketing. GoTo.com became Overture and, in 2001, was acquired by Yahoo and was renamed Yahoo Search Marketing.








Google, now the market leader in online advertising, started its search marketing offering, AdWords, just eight years ago