IP Pay Per Call and Call Tracking

Now that I've joined Click Forward my focus will center on Pay Per Click and Pay Per Call and relatede topics.

Here are two recent articles:

Palm Beach Post Launches Classifieds “Talk to Seller” Service Powered by eStara

(PRLEAP.COM) Reston, VA (October 18, 2005) – eStara (http://www.estara.com/), a leading provider of communications solutions for linking buyers and sellers, today announced the first implementation of click-to-call in online newspaper classified advertising. The service, which was launched by the Palm Beach Post, will connect online classifieds visitors to sellers via the phone.

Read more at:
http://www.prleap.com/pr/17137/

ADS-click Adds Skype-Based Pay-Per-Call Advertising Capabilities to Its Private-Labeled Solution, Which Will Be Unveiled at ad:tech New York


GENEVA, SWITZERLAND -- (MARKET WIRE) -- 10/10/2005 -- ADS-click will present at ad:tech New York, November 7-8, its private-label online advertising solution. It will feature a new pay-per-call service connected to Skype.

The concept is simple: One click, and the advertiser picks up the phone and is directly in touch with a prospective client! The advertiser pays for the click that generated the contact. This new functionality will allow millions of customers to establish direct relationships with thousands of advertisers through a VOIP telephone central and Skype's APIs. This new feature will integrate into ADS-click's private-labeled solution, used by major Internet players in the USA, Europe and Asia.

ADS-click technology automatically analyses web pages and automates pay-per-call ad posting in relation to the page's content. It offers a phone-operator availability management as well as user-language setting. Calls will be directed to the person responsible for the product mentioned on the advertisement on which the web surfer has clicked. All these functionalities can be controlled in a web management back-office.

Read more at
http://www.marketwire.com/mw/release_html_b1?release_id=97436